Category Archives: Advice

Which Comes First – Design or SEO?

SEO

Having a website can something seem to be a big list of choices – what you want to include, what the website should look like, what images to include. At a basic level, you want the website to look good and be easy to use. But you also want people to find it and this means considering search engine optimisation (SEO). So which should come first?

Harmonious relationships

The simple answer is that neither should come first or last – both design and SEO should be considered together in a holistic approach. They are not two different approaches but rather two complementing areas of web design that should have a harmonious relationship to get the best for your business.

The best websites today combine the clever elements of SEO with what is called User Experience or UX. This is a concept that people visiting the website will find it easy to use, filled with interesting content that is relevant and well written as well as a design to the site that is logical and sensible. They can move around the website easily and find everything they want. In the background, the SEO works away, telling the search engines that the website exists, what it does and what products it offers, helping bring traffic to the site.

Mastering SEO

Ask anyone who studies SEO and they will tell you there is no guaranteed way to get your website noticed but there are a series of good practises. Gone are the days or stuffing lots of keywords into everything that referred to your business with the aim of ranking well. Now it is all about quality and the right kind of quantity. If you feel like you need assistance with SEO, companies such as Grapefruit Digital in London can really give your website the boost it needs.

Currently, for example, Google is into bigger blog posts and longer articles with an odd in-depth piece of around 2000 words adding to the SEO value of the website. Don’t forget those authority links and if you have a video or can find one that works with the topic, they are always popular. www.thegrapefruit.co.uk is a great company to help you with this if you think you might struggle going it alone.

Mastering design

When designing the website, don’t just think about what looks pretty but think about what will work for your visitors. Capturing an audience’s attention needs to be done in the first few seconds of them arriving on the site. Creating a website filled with beautiful pictures and videos may look great but isn’t going to rank you highly on those SEO rankings and you will likely get a high bounce rate. This is the number of visitors who arrive on the website and leave without going anywhere else – in other words, they didn’t find what they were looking for quickly enough and moved on.

Another massive element of design is ensuring that the website works on all the different devices that people use. Mobile friendly, tablet friendly, all these elements should be covered. This includes using Accelerated Mobile Pages (AMP) so that when someone reads your content from a mobile, it works just as well as on a laptop.

Conclusion

Getting your website design right is now about more than just getting the design right but the design is also still very relevant. Ensuring that all the components work together is by far the most important part of website design.


Getting the Right Web Designer

choose a website designer

Your website is your business’s face on the internet, establishing who you are and what you do. When it comes to choosing someone to design or redesign your website, you want to find the right person first time. There are lots of talented web designers out there so how do you know which one is right for your project?

Doing the research

The first step to finding the right web designer is to do some research on the internet. Look at their website and find examples of their work. The key is to find someone who makes websites that you like – if you feel they have the right kind of style or approach for your business then this is the first tick on your sheet.

If you have an idea what you want from your website, then talking to the designer about these ideas might be the next step. Ultimately, you want someone to understand the vision you have for your website. Or if you don’t quite know what you want, then talk to designers and see what ideas they might have. Look for someone whose idea appeals to you and you will feel proud to have your business name applied to it.

Features

As well as the look of the website, which is important, the features it includes are also as important. Depending on what your business does, areas such as an online shop may be crucial. Look at the websites the company have made to see how well their shop works then ask a few questions. Can be integrate payment systems such as PayPal to allow customers to pay you easily? Can customers create an account to save their details?

Another big feature for many business sites is the blog. This is a great way to increase the company’s presence online and having it integrated with the website is important. This allows the business to increase traffic to those searching for items in their blog content as well as what the company’s main product or service.

Choosing the package

Once you start talking to designers and find a few who seem to have the right concepts for your project, then deciding which one to opt for will likely come down to the package they offer. Remember, cheapest isn’t always best so you will need to compare the packages thoroughly.

One thing to look for is if you will have access to the content management system (CMS) of the website. This will allow you alter the website once it has been built so should you need to update information, add new product images or anything else, you won’t have to pay someone to do it for you.

Look at how long the project is going to take. Average website designers finish a project in two to three weeks if the content is provided beforehand. If the designer says it will take two months, then perhaps you should re-consider. Also check where the company is based as if they are outside the UK, you could face communication problems with time differences and other similar issues.